Governing the serving of advertisements based on a

专利名称：Governing the serving of advertisements

based on a cost target

发明人：Eric Veach申请号：US128860申请日：20100918公开号：US079912B2公开日：20110802

专利附图：

摘要：Helping advertisers to control marketing expenditures by governing thedelivery of an advertisement over a time period. Such governing may be accomplished by(a) determining an expected cost associated with delivering the advertisement,

ungoverned, over the time period; and (b) governing the delivery of the advertisementbased on the expected cost and a target cost. The delivery of the advertisement may bealso governed based on time remaining in the time period, budget deficits from pastperiods, budget surpluses from past periods, a start date and an end date associatedwith the advertisement, time since a start date associated with the advertisement, and/ortime until an end date associated with the advertisement. The target cost may be basedon a predefined budget.

申请人：Eric Veach

地址：Mountain View CA US

国籍：US

代理机构：Straub & Pokotylo

代理人：John C. Pokotylo

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