篇一:营销案例
京东XX营销
团队名称:Wyney
队长:陈*
队员:张*、周*、赵*
目 录
一概述........................................................................................................................2
二目标市场...................................................................................................- 2 -
1企业情况分析..............................................................................................- 2 -
2行业情况分析...................................................................................................3
3目标分析...............................................................................................3
三市场定位..............................................................................................................4
四网络营销设计.....................................................................................................5
1网络营销目标:...............................................................................................5
2网络营销推广策略:.......................................................................................5
五定价策略..............................................................................................................7
六服务建立(客户支持服务)............................................................................7
1顾客忠诚战略...................................................................................................7
2实行实时沟通...................................................................................................7
3顾客关系的再造...............................................................................................7
七广告.......................................................................................................................8
1广告预算...........................................................................................................8
2广告信息...........................................................................................................8
3广告媒介渠道...................................................................................................8
八附录.......................................................................................................................9
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