COVERING: STOCKS, FUTURES, INDICES, OPTIONS, DAY TRADING,
MONEY MANAGEMENT AND PSYCHOLOGY
Sun Tzu's classic treatise, The Art of War, has guided military tacticians to victoryfor more than 2,500 years. Dean will show you how to adapt the master's classic tothe art of investing, explaining how to think, plan, strategize, and execute to win.You will learn how to identify your role in the conflict, how to choose your bestweapons and develop a sound strategy, how to remove emotions from the picture,how to remain grounded in a volatile environment, when to fight, and when toretreat. Both novice and veteran traders can use Sun Tzu's timeless wisdom to
conquer the market- even the US Marine Corps has studied the similarities betweenmilitary action and the daily battle of trading on the floor.
After his military tour of Vietnam, Dean Lundefl earned a business degree from theUniversity of Illinois. He launched his career as a retail account executive in 1976with Chicago's Merrill Lynch, Pierce, Fenner & Smith. He soon moved to the
fixed-income desk at Merrill Lynch Capital Markets, serving as a vice president ofthe firm from 1983 to 19. For the next three years, Dean served as a principal atCrestar Investment Bank in Virginia. In 1993, he returned to Chicago to establishhis own trading firm, Osiris Trading, Ltd., where he is both Managing Director andCommodity Trading Advisor. Dean is also associated with Greenwich Associatesof Connecticut, and is a member of the National Futures Association and TreasuryManagement Association.
Dean is the author of Sun Tzus Art of War for Traders and Investors
(McGraw-Hill, 1997), Sun Tzu's Art of War for Savvy Investors, and The InvestorsWeb Guide. He has written several feature articles for Futures magazine, andtaught college-level classes on financial markets.
Mr. Lundell's Personal Workshop was presented andrecorded at a recent LIVE @ TAG conference.
Copyright Dean Lundell / INO.com
All Rights Reserved
<< Next Page >>Who is Sun Tzu ?
Sixth Century Chinese General-Philosopher
What is The Art of War ?
A Compilation of Thirteen LessonsManaging Conflicts and Contests
Why Should I Care ?
Required reading at Military AcademiesWidelyfollowed in the Business CommunityGuidefor managing Risk and Expectations,Adversaries and Yburself
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<< Next Page >>Win - Without Having to Fight
Any successful engagement is a four-step process:
Strategic Appraisal
The Focal Point that Everything Revolves AroundDevelopment of a Tactical PlanExploiting OpportunitiesThe Means to Prosecute the PlanChoice of Weapons
Acknowledgement of Victory or DefeatExit Strateqy
Strategy in Terms of the Market:
· What is your Strategic Assessment of the Market ?Relative to Other Similar or CompetingMarkets?· Do the Fundamentals Support the Strategic Assessment?The Self Diagnostic
· Technical Analysis the Timing of AttackWhen to Attack Weak Opponents· Pragmatic Considerations
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<< Next Page >>Managing Event Risk
Strategy in Terms of the Trader:
What is Your Plan of Attack?Anticipating Market Reaction
What Vehicles to use to Exploit Opportunity?Best Use of Capital vs ExpectationsWhat Weapons will You Use?Technical Analysis ToolsWhat is Your Exit Strategy?Identifying Target Areas
Common Themes in The Art of War - for Traders
Adaptability - Flexibility - VersatilityMarkets are Dynamic - Not StaticPlanning and Preparation
Managing Risk and ExpectationsComparisons
Nothing Happens in a VacuumMethod and DisciplineStick to Your Plan
Stratagem - Positioning Yourself to Win
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<< Next Page >>ThinkingAhead
Commitment to VictoryFocus and Purpose
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<< Next Page >>Change Your Perspective
· Strategic Appraisal
Understand the Big PictureThink Globally
· Conflict
Keep Your Mental Edge
Victory is Important - Not Persistence
· Planning Attack
Define Your Own RoleUse Superior Positioning
· Tactical Considerations
Remain Grounded in Volatile EnvironmentImagine Victory Clearly - Pull the Trigger
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<< Next Page >>· Effectiveness
Seize Opportunities - Don't Over AnalyzeExploit Weak Opponents
· Fragility and Ability
Identify When to Attack - \"en to RetreatTrade from Strength - not Weakness
· Maneuvering
All Warfare is Based on DeceptionAfaster Strength - Don't Trade Scared
· Versatility
Wise Generals are VersatileConsider both Benefit and Harm
· Stratagem
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<< Next Page >>Anticipation - not Reaction
Think in Terms of Probabilities Not Opinions
· Terrain
Recognize your Market EnvironmentRecognize your own Mentality
· Circumstances
Do Battle only when it's to Your AdvantageGather in Plunder
· Fire Attack
Who is Starting Fires ?Stay Downwind
· Collecting Intelligence
Create Your Network Share Information and Methods
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<< Next Page >>Trading Rules: Do's
· Trade to Make Money - Not for Fun and Gaines· Concentrate in One Pit or Class
·Learn Quirks of Other Traders and Brokers· When Initiating a Trade - always get the Edge Buythe Bid - Sell the Offer
· When Liquidating a Bad Trade - give up the EdgeHit the Bid - Take the Offer· A Scratch Trade is a Winner· Make One Tick on a Million TradesNot a Million Ticks on One
· Learn from Others Traders Mistakes· DISCIPLINE - DISCIPLINE - DISCIPLINE
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<< Next Page >>Trading Rules: Don'ts
· Do Not be a Tradaholic· Never add to a Bad trade
Once you have a Profit - Never let it Becomea Loss
· Don't be a One-Way Trader - Be Flexible· Never Leave the Pit - or Your Desk· Three Losing Trades in a Row Rule· NO HOPING - NO WISHING. NO PRAYING - NO OPINIONS
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<< Next Page >>Toll Free: 800.538.7424 • Overseas: 410.867.2100 • e-mail: live@ino.com
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