专利名称：Advertising inventory allocation
发明人：Steve Stukenborg,Daniel J. Zigmond,Jason
Bayer,Danny Tom,Kaustuv Kaustuv,JagpreetS. Duggal,Robert D. Gardner,DeepakChandra,Neil C. Rhodes,Noam Nisan,TalFranji,Misha Seltzer,Hal R. Varian,YossiMatias
申请号：US12504152申请日：20090716公开号：US08615436B2公开日：20131224
专利附图：
摘要：A simultaneous ascending price auction (“SAA”) can be used to allocateadvertising inventory to bidders. The advertising inventory can be, for example, radio ortelevision advertisement spots (“spots”). The bidders can be advertisers that canprovide advertisements for presentation in the spots. Two or more contiguous spots candefine an advertising block. Spots or advertising blocks can be allocated to advertisers bythe SAA mechanism based on bid criteria. The SAA can perform simultaneousadvertisement scheduling and pricing. The auction allocation can be optimized tofacilitate efficient allocation of advertisements to spots or blocks.
申请人：Steve Stukenborg,Daniel J. Zigmond,Jason Bayer,Danny Tom,KaustuvKaustuv,Jagpreet S. Duggal,Robert D. Gardner,Deepak Chandra,Neil C. Rhodes,NoamNisan,Tal Franji,Misha Seltzer,Hal R. Varian,Yossi Matias
地址：Mountain View CA US,Menlo Park CA US,Mountain View CA US,Hayward CAUS,Palo Alto CA US,Seattle WA US,Irvine CA US,Irvine CA US,Redlands CA US,Sho'evaIL,Hod HaSharon IL,Kfar Saba IL,Danville CA US,Tel Aviv IL
国籍：US,US,US,US,US,US,US,US,US,IL,IL,IL,US,IL
代理机构：Fish & Richardson P.C.
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