经济学导论OUTCOME1(仅供参考)

第一题：

第一问：

SteamScot have £2.5 million to spend but must choose between new route or repair/replace programme.

第二问：

Opportunity cost is new route.

第二题：

画图

第三题：

(a) (i) inelastic

(ii) unit elasticity

(b) The board should reject

(i) as revenue will fall. There could be an argument that they should accept

(ii). Although revenue does not change there will be opportunities to gain

extra revenue from the increase in passengers’ spending on related products (souvenirs etc).

There will also have to be a change in the supply.

第四题：

An explanation of why demand increases should be due to the advertising campaign.

第五题：

Lower costs: new technology.

第六题：

Explanation of increased disposable income through reduction of income tax …

leads to increased demand.

第七题：

Diagram clearly showing supply curve shifting to right. Explanation or diagram showing new equilibrium at lower price but with increased demand.